Marketing Magic

for Brands That Care

Your marketing should make people want to pack their bags.

But if your website copy feels flat, your brand story’s unclear, or your marketing just isn’t landing — you’re leaving bookings on the table.

I help travel and hospitality brands fix that. With 15+ years of experience in PR, marketing, and SEO copywriting, I create content and strategies that speak to your dream guests, drive action, and make your brand unforgettable (in the best way).

Let’s turn your business into a destination your audience can’t resist.

Contact me for a free consultation or book a service below.

Lynne Lessard wearing a green skirt while crossing a street with a red and white striped crosswalk in Bangkok, surrounded by buildings, electrical wires, and a parked scooter.
Lynne Lessard poses beside a tuk-tuk in Chinatown, Bangkok with signs lining the street, and "Thailand" written on the vehicle.

BOOK A SERVICE PACKAGE

Compelling Website Content for Tourism & Hospitality Brands

You will get professional, SEO-optimized website content that connects with your audience and highlights your brand’s unique story. Whether you need an engaging About Us page, impactful landing pages, or service descriptions, I’ve got you covered.

This is perfect for:
✔ Hotel, guest house & resort websites
✔ Travel agencies and tour operators
✔ Sustainable tourism or adventure travel brands
✔ Boutique hospitality or tourism businesses

P.S. Are you a small, locally-owned business in Southeast Asia? Contact me about special rates to help you thrive 💚

Squarespace Websites & Blogs

You will get a custom Squarespace (or CMS) site that actually reflects who you are and what you do, with personality, polish, and purpose. Whether you’re launching something new or giving your old site a glow-up, I’ll make sure it looks good, feels right, and works like a charm across every device. Let’s build you a site you’re proud to show off.

Deliverables can include:
✔ Custom website design or re-design
✔ Setting up your website structure, including a store and/or blog if needed
✔ SEO optimization
✔ Responsive design for desktop & mobile

SEO Blog Posts

Elevate your online presence with professionally crafted SEO blog posts designed specifically for the tourism and hospitality industry. Whether you’re aiming to inspire adventure seekers, attract eco-conscious travelers, or market luxury experiences, I’ll help you connect with your audience and achieve your goals. With 15+ years of experience in PR, marketing, and travel writing, your content will be engaging, optimized, and on-brand.

Deliverables can include:
✔ Compelling blog posts tailored to your audience
✔ Strategic SEO integration for higher rankings
✔ Research-backed content
✔ Storytelling that captures and retains readers’
✔ Competitor research

Email Campaigns & Sequences

I’ll write a high-converting email campaign or email sequence tailored to your goals — whether that’s welcoming new subscribers, promoting a service, or re-engaging your list.

With 15+ years in marketing and proven results across travel, lifestyle, and fundraising sectors, I’ll help you connect with your audience in a way that feels human and gets results.

Deliverables can include:
✔ Email strategy based on your goals
✔ Building your custom email templates
✔ Writing compelling email copy, including subject line and call to action options
✔ Competitor research

Whether you have a clear vision or just a few ideas, I’ll help you bring your marketing goals to life. Message me to book a free consultation to explore how I can support you—from one-off projects to full-service solutions. I’ll tailor a package that fits your needs and tap into my trusted network of creatives, developers, performance marketers, and strategists to get it done right.

This is perfect for:
✔ Brands looking for personalized support
✔ Businesses launching new websites or campaigns
✔ Entrepreneurs building something exciting
✔ Anyone who wants a marketing partner they can count on

Custom Marketing Solutions

  • PR & Marketing Strategies

    No cookie-cutter plans here. I craft custom strategies based on your goals — whether you want more bookings, better brand awareness, or to finally make that campaign idea happen.

  • SEO Copywriting & Blogging

    From scroll-stopping blog posts to high-converting landing pages, I blend smart keyword strategy with writing that actually sounds human — and gets results.

  • Website Strategy, Design & Copy

    From the words to the visuals, I offer the full package: custom websites that connect and convert, with storytelling-driven copy and clean, modern design. I work with a trusted team of creative freelancers to build something beautiful, functional, and totally you.

Your dream clients are out there — let’s help them find you.